This is a poster created by Vodka Nationwide, to highlight the night. We thought the clubs which were promoted in the around me section would have similar posters in the club to advertise the app and to encourage the target market to download the app. 
This promotion could be done in the form of posters and beer mats around the club.


Since we are launching our app for the start of University freshers, we thought it would be a good idea to advertise the app at the university freshers fair. The way it would work and advertise the app is that there would be a stall with leaflets with QR codes and the viral video playing in the background. Freshers will have the opportunity to get involved in the app, by being handed a leaflet and a plastic Smirnoff shot glass which they then take to the sponsored clubs and will receive a free shot of Smirnoff in their glass.