Since the Smirnoff app has a variety of different features we thought about just focusing on one of them for our viral and say they are part of a series, including the other aspects in different virals sent out throughout the year.
This Smirnoff advertisement could be easily done in the time frame we have, we would just need to focus more on the editing to make it look crisp.
A video like this could be used to highlight the create a cocktail or new flavor section of the app.
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