We tried to think of strap lines that would fit all aspects of the app so if the viral and app were actually made they could use the same strap line for all the different virals showing all parts of the app.
For the 'Recipe Finder' section we had originally thought of the strap line:
'Bring the bar home'
We thought that it would of worked well for that section but not for the rest. Then we came up with the strap line:
'Make every night a Smirnoff night'
This can be related to all parts of the app and it fits in well with the brand since their recent promotion Smirnoff Nights.
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