Smirnoff Purified..
This video was clearly done on a big budget with the effects used and would be quite difficult to do for our viral. I like the idea used behind it to highlight how 'purified' Smirnoff is,it has a somewhat shock factor in place that makes viewers keep watching to see what the overall video is about. The story behind it is simple yet it clearly shows what it is trying to get across. I think for our viral we need to think of a simple concept but done in a fun way to keep viewers interested yet clearly showing the app and its features.
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