Celebratory Endorsement
For large brands like Smirnoff and Gordon's, the budget for advertisements would be quite high. This ad for Gordon's Gin included TV chef Gordon Ramsey, a play on his name. The idea behind the advertisement is very simple, the ingredients to make a 'perfect G&T' are poured over Gordon Ramsey in order to make one and then it ends with the tag line 'The G in G&T'. Since he is included in it it makes the viewer interested and therefore making this advertisement a success. Obviously we don't have the budget to include a celebratory but the concept behind this ad is good.
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