The Target Market ...

• The main target market is university freshers aged 18-25 (although the app will also appeal to people who enjoy going out and nightlife)
• The target market would enjoy the brand Smirnoff, and would enjoy drinking it with various mixers.
• They like to try new and interesting venues when on a night out, and wouldn't want to waist their time going to bad places.
• They are keen to save money and are interested in discounts, as the app allows 10% off all Smirnoff in the sponsored clubs.
• They will have a keen interest in music and will enjoy meeting new people and socialising with friends.