The Report ... Core Functions of the app

As previously stated, there are 3 core functions of the app, which include the ‘Around Me’, ‘Create a new flavour’ and ‘Recipe Finder’ sections.

The ‘Around Me’ section of the app, focuses on the customer’s current location, and gives them examples of venues and places to go, which are sponsored by Smirnoff, and sell Smirnoff products. Reviews, and ratings are shown, to give customers an idea of the type of venue, and what’s appealing to them. Another feature allows customers to get a 10% discount at the bar of one of the chosen featured venues, this will be viewed as an incentive to download the app.

‘Create a new flavour’ is another section of the Smirnoff app which enables customers to interact with social networking sites, and other Smirnoff customers. This section allows customers to release their creative side, and design a new flavour for the Smirnoff Brand. Once the new flavour has been created, it can be shared on Facebook, which enters it straight into the competition, with the winning flavour being put into production.

The final section of the app is the ‘Recipe Finder’, which encourages customers, to once again bring out their creative side and make new cocktails using Smirnoff vodka and other varieties of the Smirnoff brand. Customers can chose the sort of ingredients they want/have for their cocktail, which will then take them to the recipe of a suggested cocktail, laid out in an easy step-by-step guide.