To summarise the report, both the app and the viral video will be launched on the 1st September, for the main target market, as this is when the app would be most beneficial, and would reach its highest download peak. Everything which is included in the video, highlights the best aspects of one of the three core functions of the app, making the app most appealing to customers.
The viral made is a simple, yet fun and effective means of showing the app’s features of the ‘Recipe Finder’ section, clearly showing how easy and fun it is to create the cocktails at home, keeping costs down for students, and fun for those who like to stay in and wow their friends.
Overall, the idea of the Smirnoff app/viral video is a good idea, and should be successful, as the launch date fits in which the overall target market. Each aspect with the app fits in well with each other, linking it all together and making it consistent. Emphasis has been put on all three core functions as they are all as successful as one another.
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