We first thought of possible ideas for the Ryanair app. Since the app idea was a very straight forward, functional app the viral would be an informative viral highlighting the main functions of the app.
This could be done in several ways, keeping it simple by showing a passengers journey from booking their flight to the actual day of flight and them using their app or by a more interactive approach, with a large screen floating in front of the passenger with different parts flying in and out. Although this idea would be quite difficult to execute.
Videos we looked at for inspiration are:
Apple iPhone 4S advert- simply shows the features the iphone has to offer over a variety of 30second adverts.
Samsung Galaxy ad- This video is very technical but its the interactive part we focused on, if we managed to produce something like this it would definitely be a good viral as it would get people talking.
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