In your group (Rachel and Beth) you must decide which app you will promote. Provide rationale to support the selection of your app. Form a plan and execute a video which best communicates the key features of your app. This will be promoted online, via website, email, YouTube/Vimeo.
Consider the nature of your video, do you want it to be a viral or will this be a video that communicates the key functions of the app.
You must create a video based on staged virals, original virals, informative virals or app virals. To accompany the video you must submit a 1500 word report highlighting the following:
- Core functions of the app
- Target market
- SMART objectives
- Rational behind the video
- A schedule/timeline
- List of sources for app
- Conclusion
To begin we are going to think up of ideas for both our apps and see which one has the strongest video idea. Our two apps are:
Ryanair & Smirnoff
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